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Making Meaningful Moments
For A Brighter Future.

Our Reason For Being

Our main goal is to create enjoyable experiences for customers. We understand that their preferences change over time, so we adapt to meet their expectations

Additionally, we are dedicated to building a better future, both for our customers and society as a whole by exploring ways to make our products more sustainable.

Our Reason For Being

YES

A true Premium brand, YES has a history of providing satisfaction to smokers for over 50 years. Made by master blenders, YES signifies the epitome of tobacco enjoyment appreciated by connoisseurs across the world.

Sold in over 40 countries.

Forum

FORUM provides the range and variety like no other and is one of the most popular cigarette brands in key African markets.

The exclusive design and full coloured packs appeals to the dynamic smokers while providing a well-rounded smoke.

Master 20

MASTER has been instrumental in proving great taste at an affordable price. Loved for it’s true tobacco taste and full flavour.

Supermatch

Established in 1978 – Crafted from the best tobaccos and providing taste satisfaction has been the key to success for SUPERMATCH.

Sold in over 30 countries.

Legends

LEGENDS launched in the late 90s and has become popular among smokers in a variety of African markets for it’s full taste and value pricing.

AllStars

For Aspirational smokers, AllStars provides a premium looking, great tasting product at value pricing.

Sold in over 10 countries.

Peterfield

A pioneer in making innovation available at everyday prices PETERFIELD appeals to the trendy smokers with its range of products.